How to Create Product Packaging that Leaves a Good Impression
May 15th, 2021 by Brown Traci
When building the product that your brand is going to sell, the packaging might be the last thing that you think about. After all, it’s just the box and what’s inside it that really matters, right? However, this couldn’t be further from the truth. The packaging is often the first experience that your customer will have with your brand and contributes a lot to the first impression that you make. And if you don’t manage to make a good impression on your customer the first time, it can be a lot harder to do it the second time around.
How Product Packaging Influences Brand Perception:
How customers receive a product will impact the perception and opinions that they form of your brand. Over forty percent of customers say that good packaging will lead to an opinion of what the product is worth what they paid for it, while 50% of customers report that they are more likely to recommend a product with high-quality, branded packaging to a friend. Over 60% of customers get excited about receiving a product with customized packaging, while almost 70% of shoppers say that good packaging comes from upscale brands. So, how can you help your customers make better perceptions of your brand with your packaging?
Consider What You are Selling:
The best packaging for your product will depend on what the product is and how you are selling it. Consider the size of the product, how fragile it is, and who’s buying it. Logistical needs for your product packaging should be taken into account, such as making sure that the product is protected in transit. Certain products might not fit into a traditional box and will therefore require custom packaging. If you are selling online, you can usually get away with plainer packaging options while selling to customers in a retail store means that you need to pay more attention to the design of your packaging to ensure that it stands out on the shelf. Find out more about designing stand-out packaging at thepkglab.com.
Incorporate Your Branding:
It is important for your visual brand to remain consistent, and this will also include the design of your product packaging. You will need to make sure that your brand logo, fonts and colors are used when packaging branded products to ensure that customers know exactly where it’s from. Packaging that is consistent with your visual brand presents an image of a company that is professional and polished, while using a design that doesn’t match your brand at all can look sloppy.
Choose the Right Materials:
Finally, the materials that you use to package your products can make a huge impression on your customers. For example, using eco-friendly materials can paint a picture of a brand that cares about the environment, which can be an attractive factor for many customers who are looking to be kinder to the planet with the purchases that they make.
Although it’s easy to think that the product itself is the only thing worth focusing on, your product packaging can play a bigger part in the opinions that customers form than you think.