People are spending more time on social media now more than ever. An adult spends about 95 minutes on seven different social media platforms each day, browsing through their feed, watching videos, liking and commenting on posts, and sharing what they find worthwhile and exciting. These behaviors are what marketers go after to boost the online presence of brands they represent.
Social media has become the melting pot of everything. Name it—culture, interests, passion, fanaticism, raves, and rants. People spend every facet of their daily life here. So, if you’re a new brand, where else should you think of positioning your presence?
Huge and established beauty brands have giant billboards, television ads, and full magazine pages to display their ads as they have money to spend. On the other hand, up-and-coming cult beauty brands utilize social media to create brand awareness, amplify their brand recognition, and increase their following. If you need help in building your social media for your skincare and cosmetics brand, here are ways to help you do it:
Facebook is the number one most used social media platform globally, with almost three billion active users in January 2022. Establishing your presence here could be crucial in growing your business since 36.8% of the world’s population now uses Facebook.
Of course, beating the Facebook algorithm could be something you need to watch out for regularly. But that could be remedied by increasing your FB photo likes.
The Facebook algorithm has been a constant challenge for many digital marketers. Knowing that Facebook perpetually changes the setting of its algorithm continues to push marketers to create ingenious ways to defy this.
But despite the debate about the algorithm, every marketer knows that content is king. And creating compelling posts that get reactions and engagement from your audience is the key to beating the algorithm. Of course, you need to have followers to engage with your posts. Getting real followers may prove to be a hurdle initially, but you can buy real followers that engage from credible sites.
Your most loyal followers could be your best advertisers. And today, user-generated content (UGC) or feedback from real people is more credible in consumers’ eyes. Several people could test your skincare product’s effectiveness, showing results through images and video testimonials.
Unboxing is also an excellent trend content that your partner user may share. With your cosmetic product wrapped in elaborate and pretty packaging, unboxing could trigger autonomous sensory meridian response (ASMR), causing excitement and happiness among your target audience.
Your Instagram bio is the first thing internet users see when searching for your brand. Here, you can creatively introduce your brand and create a tagline to make a lasting impression.
Your bio should convey who you are and describe what you do in the simplest but most engaging way. You must use your logo as your profile photo, add a link to your website and other social media handles, and, more importantly, include your custom hashtags so your followers know what to use when they tag you for photos they upload.
Growing your online presence by making your account visible and searchable to others is critical to attracting new followers. You can be more searchable by using relevant hashtags glued to your brand, like adding the words ‘user,’ ‘woman,’ ‘beauty,’ and ‘babes’ beside your brand name.
Hashtags will aid in filtering and discovering related content, so anyone who comes across that particular hashtag could become a potential customer and follower.
Beauty brands invest a lot in taking captivating photos. Since your brand represents beauty, it’s imperative that you only post beautiful images that look like a lot of effort has been poured into them.
What’s the use of getting so many comments, likes, and shares if you don’t show that you appreciate your followers’ efforts in engaging with your page? What’s worse is if there are inquiries on posts that are left unanswered.
Others might feel that you are a snobbish brand or don’t care about your customers. And that’s not a lovely image to portray for a brand that promotes beauty.
Every social media platform has a specific effective caption style and length, so what you use on Instagram may not be effective on Facebook. But, the vital thing to remember is to stay true to your brand, write like you’re telling a story, include a call to action (CTA), and use emojis.
There’s no disputing that the number of people using social media is increasing exponentially. There’s evidently no slowdown in social media’s growth and influence over our daily lives.
Given this, your skincare and cosmetics business should leverage social media and boost its online presence to gain a competitive advantage. By following the pointers outlined above, you’ll be able to grow your social media pages, direct more traffic to your site, increase your sales, and ultimately bring your business to the next level.
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