Primers are among the contemporary offerings in the line of makeup. Some makeup enthusiasts assume primers are unnecessary and do not make a significant impact in attaining a perfect make-up application while others believe primers actually make a difference as they can enhance makeup longevity and help blur skin imperfections. Among the plethora of makeup […]

Mineral makeup brands often promote their products using whimsical marketing language like “skin-loving”, “good for you”, or “no nasties”. While it can be argued that these terms have been simplified for the benefit of the average consumer, it can be difficult for a discerning one to decipher what it all really means. In this guide, […]

“The beauty is in the eye of the beholder.” -William Carlos Williams As the makeup of the 90s makes a comeback, you may notice drastic goth makeup emerging as one of the top beauty trends. If you’re hunting for a makeup look that will allow you to embrace your edgy, rocker side, goth makeup is […]