Generate Income by Selling with an Online Store
June 3rd, 2021 by Diana Ross
The impulse that eCommerce has received due to the confinement caused by the coronavirus has been impressive, however, this situation only accelerated what was already inevitable: selling your products or services in an online store is a necessity, and that you learn from how to create your store, even how to manage your orders and serve your customers is essential.
Having an online store is no longer an option, it is a necessity
It does not matter what type of business your business has, or the size of your venture, if it is your first time selling in an online store, it is most likely that you will feel a bit overwhelmed by such amount of information: tools, programs, courses that deal with make your way to achieve success and make sales via the internet.
But don’t worry, even though it is an arduous path, starting to sell with an online store can be easier than it seems and also with only a slight financial investment.
● Create your first online store
Let’s think that you already have a product that attracts the attention of consumers, you should not forget that before setting up your own online store you must test your potential consumers, that is, those who will be interested in acquiring your product or service and if it is a business make it profitable.
Based on your target audience, you must set up your online store. Do not forget to choose a domain with a name that is memorable for your consumers, that sticks to the key idea of your product or service and that the design in general invites the user to return, that it is easy to navigate through it either from a computer or from a mobile device.
To make it easier, you can use a CMS for eCommerce, such as Prestashop, Shopify WordPress or Magento. Do not forget to integrate payment methods that adapt to the needs of your consumers: the more varied payment methods you integrate, the more sales you can close.
Now, you must attract your potential customers, and for that you will need digital marketing. In general, attracting customers to your online store will require you to know where your target audience is and to show them the value of your products or services, what makes you different from the rest.
A good option to create your first online store is like Clothing store. A simple and useful platform to create high quality and SEO friendly websites, with a complete suite of tools to build eCommerce sites.
● Integrate a marketing plan
To begin, it is a good idea to integrate a marketing plan in social networks: create interesting content, where you talk about your products, make recommendations and that have value for your customers.
Now that your online store begins to function and you have your first clients, you will have to put into practice other strategies so that your clients return and achieve their loyalty: find the need that your product or service covers, and let your clients know how you will help solve it. .
Making the payment processes as simple as possible also makes your customers happier and they will undoubtedly return, this coupled with the fact that a good logistics service is essential to close the good experience to the customer, getting their package on time and well packed.
● Constantly review your processes
There will always be problems no matter how much you want to avoid them. A clear customer service policy on various channels (social networks, messaging, a chat or email, as well as phone calls) will make customers feel more secure with your services, especially if you start selling in your online store.
The process of selling in an online store never stops being changing: as your products grow and evolve, so will your consumers and the media in which you find yourself. So this will be just the beginning but if you invest time and resources in studying your target audience and your products constantly, success will be at the doors of your business.