Freelance Success: 3 Essential Aspects and How to Perfect Them
April 4th, 2020 by David Martin
A normal career does have its perks – a steady salary, regular hours, health insurance. But with the rights skills and tools, a freelance career can be even more rewarding. Apart from setting your own goals and timetables, you can work doing what you are most passionate about. Making a good living, however, takes time and strategy.
It is a process that needs all the determination, forethought, and patience you can muster. We are going to talk about three key areas you should focus on when building your freelance career. No matter what your skill is, these aspects will be an integral part of your work.
Create a Productive Workspace
Whether you are a journalist, photographer, or carpenter, your workspace affects your performance. Carefully choosing and arranging that area can help boost productivity and income.
Desk or Office?
If you already have a room that would serve well as an office, transform it into one. If you don’t, you can make a corner of the living room or bedroom your bubble of focus. Depending on your budget, you could even rent a space. Through services like Instant Offices you can rent a single desk, small office, or even a virtual one. Whatever you go for, there are a few things your workspace should provide you.
Firstly, you have to be able to fit your equipment. The more complex your profession, the more tools you are likely to need. For example, Cad Crowd’s freelance board game modelers need computers and 3D printers on top of high-end software. Like them, make sure your space can accommodate your work, and not just in terms of room. Are there enough sockets? What about surfaces? Is the structure soundproof or easy to clean? You want to make that area as comfortable and productive as possible.
The next things to have in a personal workspace are an organized environment and distance from distractions. Make sure you keep your office clear of unnecessary clutter and add stimulating décor, like plants, bold curtains and plenty of lighting. Windows will make a huge difference to your performance. Music goes a long way too. But in terms of other entertainment try to keep that away from your workspace. Leave it for your break or after your jobs for the day are done.
Build a Digital Presence
Today, freelancing and the digital world go hand in hand. Even brick-and-mortar businesses have social media profiles, blogs, apps, and more. If you are going to compete with them as well as other freelancers, you have to establish yourself online.
A good first step is choosing a suitable platform for your business. Do you need a simple LinkedIn account, blog, or proper website? Each choice comes with different financial opportunities and ideal marketing strategies. A blogger, for example, can make a living through advertising and affiliate programs. A photographer’s expenses, on the other hand, require more effort and income to cover. Explore marketing techniques, both creative and practical, to help convert more and more visitors into customers.
Think about your site’s structure, which will help design it as well as plan its future. Establishing your brand’s purpose is key. What does it offer? How is it better than its competitors? The answers to such questions affect the appearance of your website and more. Someone like a freelance game developer needs a domain to showcase products. Browsing established studios and even the unique entertainment of online casinos reveals the simple but magical combination of images and text. For example, the Starburst slot’s colors pop on the page without overwhelming other icons or its loading speed.
Invest in the Right Tools
Expanding on this topic, check what your budget and existing equipment can get you. The simplest devices and programs should be enough for some freelance careers. Although, others may need to upgrade and branch out in order to establish themselves in a competitive sector.
Owning a PC, tablet, and smartphone allows for great flexibility, especially if your work has you on the go. As advances in technology continue to bring these devices together, explore what the market has on offer that would suit your needs and make good use of your budget. At the same time, don’t underestimate extra hardware. There are a range of handy gadgets for remote work, including power banks, multi-device keyboards, and portable monitors. Even the humblest device could make your work much easier.
While programs like MS Word, Photoshop, or Adobe Premiere Pro CC are essential to their professions, other software are just as useful for a freelancer’s day-to-day life. Just like organizing and equipping your workspace, your devices should contain everything you need to carry out your work quickly and efficiently. Why not try the Cushion app to keep yourself on schedule with tasks and payments? Code editors might find UltraEdit excellent for working remotely, vloggers needing help managing their social posts often turn to Buffer, and simply having Skype adds to your brand’s productivity.
The most important part of setting up your freelance career is deciding what it actually is and how you can make it work. Calculate a realistic budget and organize your space and toolkit to maximize your potential. Research everything to do with your industry, including necessary skills, competitors, consumer trends, and news. Make full use of available knowledge and technology you can tailor to meet the demands of your customers. The process is far from easy, but it is exciting and very rewarding once you get that vital foothold.