How To Get Started On TikTok
May 6th, 2020 by Catherine Marqueses
TikTok is the newest and hottest social media contender on the block. Through a mixture of goofy and relatable video content, savvy marketing, and quick influencer uptake, TikTok has ensured that its popularity simply keeps rising and rising quicker than any other social media app it’s trying to contend with. If you’re seeing this and you’re thinking of potentially becoming a TikTok influencer, you’re not alone. Many people are wondering how they can get started on TikTok. We’re here to help. Here’s our guide to getting started with this new social media giant.
Create your account
The first thing you’ll want to do with TikTok once you’ve downloaded it (for either Android or iOS) is to create your account. TikTok is user-friendly enough that completing this step is very easy indeed, so you won’t need to worry about difficult sign-up procedures or labyrinthine menus. At first, you’ll have a generic username, so you’ll need to hit the Edit Profile button to configure that and make sure your username reflects who you are. It won’t do to post content without a username and profile set up, after all!
Go consume some TikToks
Want to know what kind of content is popular on TikTok? The easiest way to do that is simply to go and watch some TikTok videos yourself. Once you’ve watched a few videos, the ingenious TikTok algorithm will start to understand what type of content you like and will be more likely to recommend content like that to you. This can be a curse as well as a blessing, however; it’s easy to settle into a rhythm and not check out content that might not be in your comfort zone. Be sure to mix both what’s familiar to you and what could be your next obsession.
Create some content yourself
Creating TikTok content is fairly easy, and the app is set up in a way that anyone can hit that button and start making something. The app also comes with a wide range of filters and extra things that can make your video special, but be aware that many other content creators will be using these filters too, so you may not be unique simply for using them. Once your video is out there, just sit back and wait for the followers and likes to roll in. If the content is great, you should be able to generate organic followers, but there are other ways to do this too.
- Start amassing followers
Building up a following on TikTok isn’t easy. It’s not just about the content you’re creating (although that is a massive part of whether you’ll be appealing as a TikTok influencer). If you want serious followers, you’ll need to make use of other methods. There are some great sites out there that can show you how to get free TikTok followers, and we recommend you check them out if you’re serious about becoming an influencer. The best of these sites won’t give you fake followers or bots; it’ll be real folks who will get the chance to view your content and see how great it is.
Reach out to other TikTok users
Whether it’s in the comments of your own content or by talking to other influencers, building a TikTok network is imperative to influencer success. You won’t be able to increase your reach and get your content out to more people if you don’t try to cross-pollinate your audience with other influencers’ audiences. Make sure that you’re reaching out to people who create similar content to you, because if you pick the wrong influencer then your audiences will likely see it as a transparent attempt to gain followers and won’t be best pleased.
Read the comments section
While it may be an old internet adage that reading the comments is a bad idea, on TikTok that may not be the case. TikTok has garnered a reputation for having a welcoming and friendly community in which people can be whoever they want and nobody will judge them for it. As such, the comments of your TikTok video may not be quite as hate-filled and full of trolls as those of other platforms. Besides, reading the comments is the only way to improve your content; if you don’t know what people want from you then you can’t make content they like.
Keep up other social media too
You might be tempted to forsake all of your old social media profiles in favour of TikTok. This would be a mistake, however. There is crossover between networks that can be extremely favourable to you if you’re looking to build a following. You can use TikTok to direct users to tweets you’ve posted, Instagram snaps you’ve taken, or Snapchat content you’re creating. If you keep up a presence on all the major social media apps, you also won’t miss flash-in-the-pan trends that tend to crop up on all of these platforms from time to time, so you’ll maximise the audience for your content.
The bottom line of TikTok is this: have fun. In the end, TikTok exists to facilitate its users having fun. If you’re not enjoying yourself, it will be apparent in the content you’re creating. Check out other users enjoying themselves on TikTok and catch the contagious social media spirit. Film yourself doing ridiculous or crazy things and your followers will appreciate your willingness to enjoy yourself. If you do find yourself not enjoying creating TikTok content, make sure to take a break; being a TikTok influencer may not be all fun and games, but it should be enjoyable most of the time.