How to Use Instagram to Generate More Affiliate Sales
March 7th, 2020 by Catherine Marqueses
Let’s get one thing clear, Instagram is a very notorious platform for resistance to affiliate marketing.
I know that sounds kinda harsh especially if you have invested quite a bit in your IG marketing by deciding to buy fake Instagram comments from places like BuzzVoice.
After all, with other platforms, like Twitter, you can basically take a raw affiliate link and just post it on your Tweet. And if you have enough followers, somebody might buy.
They may not buy immediately, but with enough retweets and enough engagement as well as enough republication, somewhere, some way, at some time, somebody will do what you need them to do.
Now, the thing that you want them to do is actually pretty straightforward. In fact, it should be obvious. Whatever it is that you want them to do, maybe they need to download, maybe they need to whip out their credit card and enter it into a form, or maybe they need to simply enter their zip code or email address, that action leads to you making money.
Your end is actually all too predictable. Your end is not a mystery at all. It’s their end that you need to work on. How do you get the right information in front of the right eyeballs?
The key here is to focus on content that supports a brand that sets you apart. I know that’s a mouthful, but you have to understand that Instagram is very competitive.
It doesn’t matter what kind of niche you’re in. It doesn’t matter what kind of affiliate program you’re trying to promote. Somebody has already beaten you to the punch. Somebody or a group of people are already on Instagram and they have figured out a few things so they can sell.
Now, here is the secret. You just need to understand what they’re doing and do a better job.
You may be thinking to yourself that that’s not much of a secret. It sounds like hard work. Well, there are no surprises there. You have to put in the work.
The hard work is to figure out what to copy and what to ignore. So, the first thing that you need to do to generate more sales is to be clear as to the sales process that your users can follow so you can turn that Instagram traffic into cold hard cash.
One of the best ways to do this is through content conversions. In other words, you reverse engineer the content of your competitors and you mix and match their hashtags.
Once you figure out the correct combination of content and hashtag, you then figure out a way for people to get to the page where you can convert them. You can promote your profile page, or you can call people to action to type in certain information into Google which will pull up a page that you control.
Once they’re on that page, they can click on a link, click on an ad, or do whatever action that will eventually put money in your pockets.
I know that sounds like a long, convoluted process, but it’s actually pretty straightforward if you get the right content in front of the right eyeballs at the right time. This is where paying close attention to what your competitors are doing pays off handsomely.
You can’t just do this out of blind inspiration. You can’t just do this out of the blue. That’s not going to work. You have to pay close attention to tried and proven social media marketing techniques as well as to tried and proven content types.
Once you figure out the type of content and the kind of hashtags you’re going to use, things become easier for you.